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Research Your Idea

Market research is vital to your business planning. You need to know who your customers and your competitors are.  Not understanding your market really can mean the difference between success of failure.  But you can save valuable time and money by using the resources available in libraries.

"Market research is nothing more than a massive fact finding mission"
-Sahar Hashem, co-founder of Coffee Republic

Resources:

Mintel: available at the Business & IP Centre Manchester

One of the leading global suppliers of consumer, media and market research. Reports include:

  • market size
  • market trends
  • consumer profiles
  • market structure
  • advertising & promotion
  • future forecasts

KeyNote: available at the BIPC Manchester. Executive summaries free at: www.keynote.co.uk

Access to the full range of reports, covering around 250 market sectors, from housebuilding to mobile phones. Includes:

  • market definition & size
  • industry background
  • competitor analysis
  • buying behaviour
  • current issues & market forecasts

Datamonitor: available at libraries with FAME

Market research reports from around the globe. Sectors include:

  • Oil & Gas
  • Basic materials
  • Industrials
  • Consumer Goods
  • Health Care
  • Consumer Services
  • Telecommunications
  • Technology

Euromonitor Passport:

COBRA also contains useful information about researching your market