Selling on the Web – Session 1: What makes a good website

Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.

This workshop will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.

Contents:

• The difference between online & offline shops
• What makes a good website: design, layout & content
• How to develop a website specification in plain English
• Ways to keep your online customers satisfied
• How to build customer loyalty
• How to make your brand work on the webmore about this session here

Resources:

• Link to presentation
• Session 1: What Makes a Good Website
• Website Specification Template
• Writing a Website Brief

How to Book

To book please email:  Siobhan O'Connor at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or telephone 0161 935 4040.

The events are provided by Manchester City Council, with preference given to businesses having a registered address with a Manchester postcode. There are 30 places per workshop, limited to 2 per company and booked on a first come first served basis.