Selling on the Web – Session 3: Attracting customers to your site – Marketing and Social Networks

Once you have a website you need to attract customers. The key to success is the development of a marketing plan which includes a mix of offline & online routes. This includes a wide range of online options including social networks, search engine optimisation, Pay for Click advertising and marketing offline. Where to start?

Our two part workshop will guide you through the different online options and how to access, implement, measure and evaluate them.

Contents:

• How to identify & incorporate the most effective options into your marketing plan

• Targeting niche markets

• Ways to use social networks e.g. blogs, YouTube, MySpace, facebook

• Getting the most out of using social networks

Resources:

• Links – Session 4: Marketing and Social NetworksLinks – Full Series

How to Book

To book please email:  Julie Walker at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or telephone 0161 881 3179.

The events are provided by Manchester City Council, with preference given to businesses having a registered address with a Manchester postcode. There are 30 places per workshop, limited to 2 per company and booked on a first come first served basis.