Selling on the Web – Session 4: Attracting customers to your site – Search Engine Optimisation & Advertising

This workshop focuses on getting the best from search engines (search engine optimisation or SEO) & Pay Per Click advertising. You will find out what they are and how they can compliment each other. With companies increasing using both methods to target and reach customers getting the right mix has never been more important.

Contents:

• What is SEO
• How to optimise your site
• What Pay for Click options are out there e.g. Google Adsense
• Which is best for you
• Getting the right mix

Resources:

• Links – Session 4: Marketing and Social Networks
• Links – Full Series

How to Book

To book please email:  Julie Walker at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or telephone 0161 881 3179.

The events are provided by Manchester City Council, with preference given to businesses having a registered address with a Manchester postcode. There are 30 places per workshop, limited to 2 per company and booked on a first come first served basis.